Which plan suits you?

Pipedrive Lite – A solid starting point for small teams

The Lite plan is the most affordable way to get started. It’s perfect for solo entrepreneurs or microbusinesses to manage customer data and sales processes, build customer understanding, and generate valuable sales reports.

A new addition to all license plans is the Pulse feature. Its core element is a feed that helps each salesperson stay on top of their deals and leads. Pulse constantly monitors every deal, reminds you of forgotten tasks, recommends next steps, and keeps your focus where it matters most. No more scrolling through long activity lists or staring at your pipeline wondering what to tackle next.

In addition to Pulse, Lite includes the essential CRM features:

• A highly visual and intuitive pipeline view
• A separate view for leads that haven’t yet qualified
• Contact lists for both organizations and people
• Activity management
• Basic reporting

Every Pipedrive subscription plan also includes access to the API, so integrating with other tools and automating workflows is easy and cost-free – even on Lite. The robust API is one of Pipedrive’s key strengths and will become even more valuable as companies look to harness their CRM data for AI-powered features.

What’s missing from Lite?

Due to its low price, some features are naturally not included. You won’t be able to sync your email with Pipedrive, and built-in automation features are also not available. This means email conversations with customers are not stored in Pipedrive, and more manual work is needed without automation.

Lite: Who is it for?

Lite is an excellent entry-level option for getting to know Pipedrive and most of its features. It’s especially suitable for early-stage companies that want to avoid committing long-term to a specific software tool. A great way to start using a CRM without overinvesting.

Lite: Pricing

 €24 / user / month (monthly billing)
 €168 / user / year (annual billing) 

Pipedrive Growth – The reliable tool for efficient salespeople

The second plan gives you access to all of Pipedrive’s core features in one package. In addition to pipelines, deals, leads, contacts, and activities, you’ll get email synchronization and access to automation features. These two can even work together, allowing you to build automated email nurturing campaigns that engage leads regularly – without the salesperson lifting a finger.

Growth also enhances the Pulse feature with sequences, which are structured sales cadences for nurturing leads. Sequences help your team follow a defined sales process (without constant reminders). You define what the rep needs to do at each step – send an email, make a call, fill in billing details, send a follow-up with a case study, etc.

Other key features in Growth include:

• Scheduling calendar for booking meetings
• Mass email sending to up to 100 contacts at once
• Recurring product billing
• Revenue forecasting in reports

This plan adds significant value compared to Lite.

Growth: Who is it for?

 Growth is ideal for most small and medium-sized businesses with compact sales teams that need a well-functioning CRM. It’s already a comprehensive license with access to advanced features like automation. As the name suggests, Growth is designed to support your company’s growth.

Growth: Pricing

 €49 / user / month (monthly billing)

 €468 / user / year (annual billing)

Pipedrive Premium – AI-powered sales engine for SMBs

The name says it all: Premium is Pipedrive’s flagship plan for small and medium-sized businesses. It includes several powerful features that were previously only available as paid add-ons – particularly tools for lead generation and advanced email management.

One of the standout features in Premium is LeadBooster, which is now included. With it, you can build web forms and chatbots, embed them on your website, and have submissions flow directly into Pipedrive. No more copying customer info from emails or spreadsheets – and your team gets instant notifications in Pipedrive, email, or even Microsoft Teams or Slack. This dramatically improves both efficiency and customer experience.

Premium also includes lead scoring and a round-robin distribution tool to automatically assign leads evenly across your sales team.

In addition to personal email sync, Premium allows you to add shared inboxes (like sales@ or info@yourcompany.com) directly into Pipedrive. From there, you can manage incoming emails collaboratively, create new deals directly from shared messages, assign responsibilities, and avoid confusion in your sales communications.

Another great feature included at this level is SmartDocs, which helps you generate quotes, contracts, and other documents using templates. You can send them to customers for review and e-signature directly within the system. It’s a huge time-saver for busy salespeople.

Premium: Who is it for?

Premium is ideal for sales teams that want to maximize their productivity. Its biggest selling point is the cost-efficiency of the annual plan: while monthly billing costs €948 per user per year, the annual plan is only €588. That makes Premium incredibly appealing, offering everything from lead capture to signed contracts in one streamlined tool.

Even smaller teams can get excellent value from Premium if they want to work efficiently, offer a great customer experience, and invest in their sales processes.

Premium: Pricing

 €79 / user / month (monthly billing)

 €588 / user / year (annual billing)

Pipedrive Ultimate – Enterprise-ready CRM with top-tier security

Ultimate includes everything in the lower tiers – and then some. This tier further enhances lead generation capabilities with more advanced data enrichment features. That means you can retrieve email addresses and phone numbers for prospects without relying on external tools.

Ultimate also introduces advanced security controls. You can set up alerts for suspicious activity, enforce password policies, and restrict access based on IP address or time of day. It even includes a sandbox environment, allowing you to test integrations and configurations safely before deploying them to your live CRM instance.

This tier also significantly raises usage limits: for example, the number of teams, custom fields, reports, and active deals is expanded so much that most organizations will never hit the cap. In other words, Ultimate is built to scale.

Ultimate: Who is it for?

Ultimate is clearly designed for larger companies – but some smaller businesses may also find the security features compelling. It’s especially beneficial for sales organizations with multiple international teams or those that want to limit data visibility across regions. Businesses with advanced automation or integration needs will also benefit from the higher limits.

Despite being the top tier, the monthly price difference compared to Premium isn’t huge – making Ultimate a strong contender for power users.

Ultimate: Pricing

 €99 / user / month (monthly billing)

 €948 / user / year (annual billing)