Pipedrive or Lime: Which CRM is the right fit for you?
The biggest mistake in choosing a CRM system is acquiring a tool that slows down your daily operations. In the Nordics, the race is often between Pipedrive and Lime. One is a visual sales engine, the other a traditional account management hub. We help you uncover the differences so you can choose the right solution for your business.
Choose Pipedrive if you want a more agile tool
Pipedrive is designed for companies that want to keep control in their own hands and keep sales moving fast.
Modify on the fly by yourself: You can add data fields, create automations, and build reports entirely on your own at any time. The system evolves without coding skills or hourly billing from a consultant.
The sales team’s favorite: A visual and intuitive user interface that your sales team actually wants to use.
Implementation in days: A low threshold means the system becomes a part of your daily routine in weeks, not months.
Choose Lime if you need precise, industry-specific management
Lime is the right choice when you want your CRM to be a traditional, highly customized account management hub.
Ready-made industry packages: Particularly strong when you need a pre-thought-out foundation tailored to a specific traditional industry.
Consultant-driven maintenance: Ideal for companies that want to completely outsource system changes and customization to a partner.
Deep customer history: The focus is on long-term data management and background reporting, rather than fast-paced sales driving.
Pricing: Pipedrive vs. Lime
When considering a CRM investment, you should look at the total cost of ownership (TCO) instead of just the license price. The systems differ significantly in this regard:
Pipedrive’s pricing is transparent and predictable. Licenses start as low as just €14 / user / month (Lite with annual billing), and the most popular Premium license level is €59 / user / month (with annual billing). Costs scale precisely according to team size, and because you can make changes yourself, there are no hidden maintenance fees.
Lime CRM is often a more comprehensive investment. Lime’s license prices are higher—even the entry-level Start tier is €55/month—and on top of that, you must factor initial project costs and customization work into the budget. Lime suits companies that have the budget to invest in a heavier “turnkey” implementation all at once.
In short: Pipedrive offers excellent value for money and a low barrier to entry for growing teams. Lime requires a larger initial investment but offers deep, industry-specific customization in return.
The Zimple perspective: Your needs dictate the choice
Zimple is a Pipedrive Platinum Partner, but above all, we are sales experts. A CRM won’t save poor sales work, but with good salespeople, it works wonders.
You own the tool: We teach you to run Pipedrive yourself so that daily minor changes and additions don’t require a consultant.
We help in the deep end: When you need strategic sparring, broader integrations, or training, we are here to support you as needed.
Expansion readiness: If you ever hit a wall with Pipedrive’s standard features, we bring in our proprietary OneClick add-on. It delivers the custom functionalities that make your daily work easier.
Want to see how Pipedrive would work specifically for you? Leave your contact details and we will get in touch!